Alpha Wax

This year Alpha Wax will be joining the Roundtable on Sustainable Palm Oil (RSPO) for the first time. This non-profit organization unites the strengths of the various stakeholders in the palm oil industry so as to foster the production of palm oil without causing harm to people and their environment.

Corporate social responsibility is important for Alpha Wax and as such membership of the RSPO ties in very well within that philosophy. For some time now Alpha Wax has been purchasing palm waxes for such things as the EcoWax© series, buying exclusively from producers who themselves are also active members of the RSPO. This way we ensure that we solely use palm waxes that have been produced in a sustainable manner.

Palm oil is the most widely cultivated of vegetable oils and is seeing a sharp increase in demand. Of the 150 million tonnes of vegetable oils that are produced globally each year, at least 40 million tonnes is palm oil. Due to this sharp increase in demand, the territory in which palm oil is cultivated has expanded by close to 50% over the past 25 years. One positive outcome is that the local population in these areas of increased demand is benefiting; one disadvantage is the undesirable consequences for people and environment, such as deforestation.

It is precisely here that the RSPO wishes to play a significant controlling role.

Alpha Wax BV has a new house style: two stylised drops of wax forming the A for Alpha Wax. The original colours of these drops are yellow and red. These colours represent our basis: the fact that we’re a committed distributor of all waxes for Shell has made us what we are today.

Although we started off as a distributor of pure raw materials, we’ve been specialising more and more over the years in the storage and blending of these flows of raw materials. We provide more logistic services and customised products. This enables us to offer solutions to suit all the specific wishes of our customers and suppliers.

Alpha Wax is a blender of surprising solutions. The yellow and red in our logo combine to form a new colour, orange, which refers to the national colour of the Netherlands. But orange also stands for warmth, for the human element. After all, our people are the backbone of our company.

And we’ve given our website a completely new look as well as our new house style.

Swiss artist Urs Fischer set up an unusual installation at the 54th International Art Exhibition of the 2011 Venice Biennale. This work of art, which the artist has called “Illuminations”, represents a life-size man looking at an exact replica of a statue of the 16th-century sculptor Giambologna. Both the man and the statue are true to life and have been fashioned as burning candles of paraffin wax. As the wax melts, the man and his surroundings will slowly disappear during the six months of the Biennale.

Amnesty International has made things hot for the death penalty with its prize-winning TV campaign “Death to the Death Penalty”.

This television commercial, produced by the French communications agency TBWA, shows four different images of executions, all made from wax. The application of heat melts the four images – a firing squad, a gallows, a sword and an electric chair – and the only thing left is the Amnesty International emblem: a burning candle.

The advertisement was awarded a bronze lion at the Cannes International Film Festival in July 2011.

You can watch this advertisement here.

In addition to supplying top-quality products and excellent service, we feel it’s very important for our company to be socially involved, and to do our best to make the world a better place and help eliminate poverty. That’s why Alpha Wax has chosen to act as company ambassador in order to support Oxfam Novib’s work.

Oxfam Novib dedicates itself to helping people living in poverty in developing countries. The charity’s microfinancing programme provides enterprising people in these countries with a small amount of credit. And this gives them the chance to start their own small business and build up an independent life for themselves. It enables people to work on their own future as well as that of their country. As its ambassador, we support Oxfam Novib’s work with all our heart.